Kotak Mahindra unveils 'The Money Ka Matlab' campaign

CHANDIGARH: Private lender Kotak Mahindra Bank on Monday unveiled a new campaign called 'Money Ka Matlab' (What does money mean to you), aimed to develop better banking products by discerning consumers' insights about money.

Under this campaign, which starts from today, two renowned bikers - Vir Nakai and Leon Dawson are embarking on a two week long road trip from Chandigarh to Bangalore asking people to understand meaning of money.

Kotak Mahindra Bank flagged off this 3,500 km motorcycle expedition covering 7 states (11 cities) including Chandigarh UT, Gujarat, New Delhi, Rajasthan, Mumbai, Goa and Bangalore.

Both of these bikers will tweet and blog about their experiences while capturing how 'Money Ka Matlab' changes from one city to another.

"The most fundamental aspect of our lives is money. Getting a perspective of what money means to different people will extensively help us in understanding their needs and aspirations, which eventually will help us serve them better, with relevant products and responsive service offerings," said Mahesh Balasubramanian, Executive Vice President and Co-Head Branch Banking, Kotak Mahindra Bank, on this occasion.

Asked about bank's plans, Mahesh said that the bank had planned to expand its branch network from 323 to 500 branches in next 18-24 months. "We have already applied with RBI for opening new branches," he said.

Started its operations in 2003, Kotak Mahindra Bank would continue to focus on secured lending business including mortgage, commercial and retail, he said.

Source: Economic Times