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Wednesday, June 27, 2012

StanChart launches first online credit card approval solution

International bank Standard Chartered Bank launched its first online credit card approval solution to enable customers to apply for the card online.

On application, the customers receive an ‘Approval In Principle’ (AIP) followed by a final approval after the completion of ‘Know Your Customer’ and credit approval processes.

The bank will extend this process to several other consumer banking products over the next few months.

The online application process involves verification of key customer details such as the permanent account number, mobile number, email ID and credit history through CIBIL, and other internal eligibility criteria. Customer can then choose his or her preferred card.

Mr Sanjeeb Chaudhuri, Regional Head, South Asia & Chief Marketing Officer, Consumer Banking, said: “Digital solutions are the future of banking and Standard Chartered is making digital channels an important and integral part of the way customers bank.”

Standard Chartered also provides Breeze Mobile as its mobile banking application in India and other Asian countries.


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