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YES Bank today signed up as the official partner of the Indian Premier League (IPL) in the financial services category.
The mid-sized private sector lender is the latest addition to IPL’s partner list. Earlier, Pepsi signed up as the official title sponsor, and Vodafone renewed its association with the tournament.
Rana Kapoor, Managing Director & CEO, YES Bank said, “We are confident that YES Bank’s association with IPL for 5 years will facilitate our brand recognition, and further propel our pan India retail banking franchise. We look forward to deepen our relationship with our stakeholders through various exciting and creative initiatives around the IPL in our retail branch serving areas across India.”
This year, the IPL will comprise a total of 76 matches over a period of seven weeks from April 3 to May 26.
The inaugural edition of the IPL was played in 2008. The 2013 season will feature nine teams, including a new franchise – Sunrisers Hyderabad.
Beena.parmar@thehindu.co.in
Source: thehindubusinessline
The mid-sized private sector lender is the latest addition to IPL’s partner list. Earlier, Pepsi signed up as the official title sponsor, and Vodafone renewed its association with the tournament.
Rana Kapoor, Managing Director & CEO, YES Bank said, “We are confident that YES Bank’s association with IPL for 5 years will facilitate our brand recognition, and further propel our pan India retail banking franchise. We look forward to deepen our relationship with our stakeholders through various exciting and creative initiatives around the IPL in our retail branch serving areas across India.”
This year, the IPL will comprise a total of 76 matches over a period of seven weeks from April 3 to May 26.
The inaugural edition of the IPL was played in 2008. The 2013 season will feature nine teams, including a new franchise – Sunrisers Hyderabad.
Beena.parmar@thehindu.co.in
Source: thehindubusinessline
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