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How about going to a bank without worrying about the timings and being able to carry out various transactions by yourself?
Andhra Bank customers can now look forward to such facilities at the new generation branches being opened under an initiative christened ‘Project Navashakti’.
“This is not only a business transformation exercise but also a human resource transformation drive to popularise a sales/service culture with speed,” B.A. Prabhakar, Chairman and Managing Director, Andhra Bank. told Business Line here on Wednesday.
Andhra Bank has just opened its fifth new generation branch here. “But in about a year, we will have 250-300 branches covered under this project,” the CMD said.
The branch is designed both for the tech-savvy customers, who can carry out transactions on their own in a spaciously designed 24/7 e-banking enclosure, as well as others who prefer to be guided.
On entry, customers are guided to different to different sections, depending on the nature of their transaction.
“Apart from back-office staff, we are stationing an out-bound marketing team to acquire new business on the spot,” he said.
The objective of the project is to win young customers who are well-versed with technology and prefer a decongested and modern ambience.
“There has been a perception that public sector banks are old and outdated and we want to change this perception with advanced services in urban, tier-I and tier-II locations,’’ Prabhakar said.
Andhra Bank is also working on designing an exclusive model branch that caters to the specific needs of rural customers.
naga.gunturi@thehindu.co.in
Source: thehindubusinessline
Andhra Bank customers can now look forward to such facilities at the new generation branches being opened under an initiative christened ‘Project Navashakti’.
“This is not only a business transformation exercise but also a human resource transformation drive to popularise a sales/service culture with speed,” B.A. Prabhakar, Chairman and Managing Director, Andhra Bank. told Business Line here on Wednesday.
Andhra Bank has just opened its fifth new generation branch here. “But in about a year, we will have 250-300 branches covered under this project,” the CMD said.
The branch is designed both for the tech-savvy customers, who can carry out transactions on their own in a spaciously designed 24/7 e-banking enclosure, as well as others who prefer to be guided.
On entry, customers are guided to different to different sections, depending on the nature of their transaction.
“Apart from back-office staff, we are stationing an out-bound marketing team to acquire new business on the spot,” he said.
The objective of the project is to win young customers who are well-versed with technology and prefer a decongested and modern ambience.
“There has been a perception that public sector banks are old and outdated and we want to change this perception with advanced services in urban, tier-I and tier-II locations,’’ Prabhakar said.
Andhra Bank is also working on designing an exclusive model branch that caters to the specific needs of rural customers.
naga.gunturi@thehindu.co.in
Source: thehindubusinessline
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