Karnataka Bank CASA drive

Karnataka Bank Ltd has launched a campaign to mobilise CASA (current account savings account) deposits.

Under the nationwide campaign from November 15 to February 28, the bank intends to open more than five lakh accounts under the CASA category by undertaking door-to-door canvass by the work force, according to a bank statement here.

At present, the bank has more than 53 lakh accounts under CASA category. The bank is aiming to cross a customer base of 60 lakh in CASA by March 2014.

M.S. Mahabaleshwar Bhat, Chief General Manager of the bank, launched the campaign in the presence of the General Manager, Meera Aranha, and other executives from the head office.

The statement said that the bank would extend free of charge add-on facilities such as VISA debit card, internet banking and mobile banking. The SMS alert facilities will be extended free of charge.

The current account customers such as traders and entrepreneurs under micro, small and medium enterprises sectors can get the services of the point-of-sales services to enhance their business opportunities, it said.

vinayak.aj@thehindu.co.in

Source: thehindubusinessline