HDFC Life launches online term insurance plan

Private insurer HDFC Life has augmented its online channel with the launch of ‘HDFC Life Click2Protect’ — an online term insurance plan.

The plan is aimed at those who seek insurance cover at nominal premiums against their liabilities, HDFC Life said in a release issued here.

“HDFC Life Click2Protect is available in more than 750 cities across the country, the highest reach of an online term insurance plan in the industry. The objective of launching HDFC Life Click2Protect is to cater to the needs of informed customers based not only in metros, but also in Tier 2 and 3 cities in the country,” HDFC Life Executive Vice-President and Head, Marketing and Direct Channels, Mr Sanjay Tripathy, said.

This plan is aimed at an informed customer who understands his liabilities, the extent of cover needed and is fairly conversant with online purchase practices.

Click2Protect offers the convenience of experiencing a simple, fast, convenient, transparent, and cost-effective way of buying a life insurance plan, Mr Tripathy added.

Apart from HDFC Life Click2Protect, HDFC Life also offers other online products such as HDFC SL Young Star Super II and HDFC SL Crest.

HDFC Life is a joint venture between Housing Development Finance Corporation Ltd and Standard Life plc, a leading provider of financial services in the United Kingdom.