Borrowed joy: Decoding the digital credit boom of India

Fuelled by desire and enabled by digital lending, a new generation of Indians is borrowing their way to consumer salvation. Many are playing with fire. Credit these days is available just about anywhere. A trio comprising lenders (shadow banks, digital lenders, fintech players), shopping websites and businesses are coming together to offer attractive credit schemes.

from Banking/Finance-Industry-Economic Times https://ift.tt/3chUvXO